Nassim Zaidi

Nassim Zaidi is an entrepreneur and the founder of MindLifting Academy, based in Toronto, Canada. He is the author of Never Forget What You Read, a practical guide to developing your memory and retaining what you read for the long term. This is the story behind it, in his own words.

It started with an embarrassing test

When I first got into personal development, I was obsessed. More excited than I had ever been about anything. My plan was simple: read everything, grow faster than everyone. So I bought the books, read them all, underlined, highlighted, took notes.

Then one day, I decided to test myself. I picked up a book I had finished just a few weeks earlier and asked myself what I actually remembered from it. The answer was brutal: not a single useful idea. Months of reading, and almost nothing had stayed.

Reading more doesn't help if you forget everything afterwards.

Learning the skill nobody teaches

That day I understood I had two options: keep reading and forgetting, hoping something would eventually stick — or learn how to truly absorb and remember what I read. I chose the second one.

I read everything I could find on memory, focus and retention. I studied how the brain processes information, tested dozens of methods on my own reading, kept what worked and threw away what didn't. Slowly, the change came: I wasn't just reading anymore — I was remembering, and applying. Books stopped being merely interesting. They started becoming part of me.

Why I wrote the book

For years I kept this system private, using it for my own growth. Never Forget What You Read is everything I learned, distilled into 7 simple, progressive steps — from understanding how memory works to integrating what you read into your real life. No theory for theory's sake: every chapter is built around actions you can take on the very next book you open.

You don't need a photographic memory. You don't need to be a genius. You need a method — and that's exactly what this book gives you.